Google announced it is increasing investment into artificial intelligence-powered technologies, such as Google LaMDA, to augment its existing services. The company believes that the success of AI software, namely ChatGPT and its competitors, is a necessary step in the evolution of smart assistants, search engines, and more Google-owned services. Continuing from this, Google is working with its partners in the AI sector to debut 20 trial AI-powered services in 2023 alone.
One such service is currently known as 'Apprentice Bard,' an AI chat bot powered by Google LaMDA, or 'Language Model for Dialogue Applications,' which will function similarly to ChatGPT. This will not be the only service offered by the company, though, as it will aim to leverage AI in almost all of its products.
The SVP of Google Research, Jeff Dean, stated: "We’re excited by the transformational advances, many of which we’re applying to make Google products more helpful to billions of users — including Search, Assistant, Ads, Cloud, Gmail, Maps, YouTube, Workspace, Android, Pixel, Nest, and Translate. These latest advances are making their way into real user experiences that will dramatically change how we interact with computers."
AI-Powered Search Bots
Google is Trialing AI Search Engine Services to Compete with ChatGPT
Trend Themes
1. AI-augmented Smart Assistants - Google is exploring the use of AI in its smart assistants to improve user experience and functionality.
2. AI-powered Search Engines - Google is investing in AI technology to create search engines that can compete with AI-powered services like ChatGPT.
3. AI-enhanced Dialogue Applications - Google's Language Model for Dialogue Applications is being used to create AI-powered chat bots and other dialogue applications.
Industry Implications
1. Technology - Companies within the technology industry can incorporate AI technology into their products and services to increase functionality and improve user experience.
2. Marketing - Marketing professionals can leverage AI-powered search engines and smart assistants to improve customer engagement and target advertising more effectively.
3. Customer Service - The use of AI-powered chat bots and dialogue applications can revolutionize customer service in industries such as retail, healthcare, and banking.