Google has gone iPhone friendly. On the tiny Google toolbar you'll find all the neat Google stuff. Gmail, calendar, reader, docs, GOOG 411 and photos. Google just made a giant leap with Apple to make getting your web experience totally through you phone. This will probably be the start of something big.
Implications - Websites have been prompted to create mobile-friendly versions of their publications since the technological rise of smart phones. Commonly used websites such as Google have adapted quickly to this movement in technology. This increases a site's chances of staying prevalent while presenting a better opportunity for views and clicks because of the usability in addition to the constant connection audiences have to the web.
Google Now iPhone-Friendly
The Start of Something REALLY Big
Trend Themes
1. Mobile-friendly Websites - Creating mobile-friendly versions of websites increases usability and audience engagement.
2. Technological Adaptation - Companies that quickly adapt to new technologies, like Google, have a greater chance of staying relevant.
3. Constant Connection - The rise of smart phones allows for constant web access, providing more opportunities for views and clicks.
Industry Implications
1. Web Development - The demand for mobile-friendly websites creates opportunities for web developers to specialize in building accessible sites.
2. Technology - Companies that adapt and innovate with new technologies can gain a competitive edge in the fast-paced tech industry.
3. Digital Advertising - Constant web access through smartphones opens up new avenues for targeted digital advertising strategies.