Google Talk is the latest feature on the new 3G iPhones, but will it live up to the hype the media built up anticipation for? What is this "Google Talk" business about, anyway? Traditionally, Google Talk refers to Google's online chat system via Gmail. This new version of Google Talk lets the instant messaging program run via Apple Safari on the iPhone and the iTouch.
It's "an iPhone-ized browser-formatted version of the Google's text chat application," the Washington Post clarifies. "This means you can't talk over the Interwebs but you can tap out halting messages to your friends on the iPhone's screen and, thanks to Safari's tendency to clear pages randomly, you probably won't enjoy a sustained conversation."
Uhh... I think I'll pass.
Google's Instant Messaging for Mobiles
Google Talk on the iPhone
Trend Themes
1. Mobile IM Apps - The rise of mobile IM apps presents an opportunity for disruptive innovation in communication, particularly for businesses targeting younger generations.
2. Browser-based IM - Browser-based instant messaging presents an opportunity for disruptive innovation, especially for businesses seeking to promote cross-platform compatibility.
3. Mobile Browser Compatibility - The push for mobile browser compatibility presents an opportunity for disruptive innovation, particularly for businesses seeking to reach consumers on the go.
Industry Implications
1. Communications & Networking - The communications and networking industry would benefit from creating user-friendly, cross-platform IM applications for mobile devices.
2. Software Development - The software development industry has the opportunity to create browser-based IM applications that allow for seamless communication across devices and platforms.
3. Marketing & Advertising - The marketing and advertising industry should incorporate mobile browser compatibility into their strategies to reach consumers on the go.