The Goodhood Spring/Summer 2010 lookbook shot by Viktor Vauthier sets a simple yet stylish tone for the line whose clothing exudes those same qualities.
Viktor Vauthier captures the two models in photos that have a very candid feel, and since the Goodhood Spring/Summer 2010 line features clothing for real life, it works perfectly. Striped tees, pants and sweatshirts are the standout pieces in the collection.
Implications - In today's contemporary society, there IS increased importance placed on capturing or displaying genuine images. A company or brand can capitalize on this consumer desire for authenticity by featuring advertising that highlights candid images or shows "regular" people enjoying the product they are advertising. By attaching reality to the brand, the company stands a better chance of connecting with consumers on a real, emotional level.
Hipster Pillow Fight Fashion
The Carefree Goodhood Spring/Summer 2010 Collection
Trend Themes
1. Candid Advertising - Companies can capitalize on the consumer desire for authenticity by featuring advertising that highlights candid images or shows 'regular' people enjoying the product.
2. Striped Fashion - Striped tees, pants, and sweatshirts are standout pieces in the Goodhood Spring/Summer 2010 collection, indicating a potential trend in striped fashion.
3. Genuine Representation - There is an increased importance placed on capturing or displaying genuine images, providing an opportunity for companies to represent their products and brand in an authentic and relatable way.
Industry Implications
1. Advertising - The advertising industry can leverage the consumer desire for authenticity by incorporating candid images or showcasing everyday people in their campaigns.
2. Fashion - The fashion industry can explore the potential trend of striped fashion and incorporate striped tees, pants, and sweatshirts into their upcoming collections.
3. Photography - The photography industry can adapt to the increased importance placed on genuine images by offering services that capture candid moments and showcase reality in their work.