South African fashion label Good Good Good introduced a new Spring/Summer 2018 collection that's full of relaxed silhouettes. The seasonal pieces by the label reference the concepts of formalwear with loungewear, offering elevated details to comfortable pieces. The new capsule is comprised of pieces such as trousers, t-shirts, coats, polo shirts and accessories including caps and tote bags. All of the pieces from the new range are manufactured from luxury woven blankets created by the globally recognized South African textile mill, Mungo.
The garments boast vibrant colors and heavy patterns in order to make a loud statement throughout. The new Good Good Good Spring/Summer 2018 collection is now available for purchase online and at Édifice in Tokyo.
Formal Loungewear Collections
Good Good Good Gives Relaxed Apparel an Elevated Makeover for SS18
Trend Themes
1. Elevated Loungewear - There is an opportunity for brands to create loungewear collections that combine comfort with elevated details, offering consumers the best of both worlds.
2. Formalwear-inspired Silhouettes - Brands can explore the trend of incorporating formalwear-inspired details into relaxed silhouettes, creating a stylish and versatile wardrobe for consumers.
3. Luxury Woven Textiles - There is potential for textile mills to collaborate with fashion labels to create luxury woven textiles that add a touch of sophistication to garments.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the demand for formal loungewear collections by curating a selection of elevated yet comfortable pieces for their customers.
2. Textile Manufacturing - Textile mills have an opportunity to collaborate with fashion labels and produce luxury woven textiles that cater to the growing trend of elevated loungewear.
3. Online Retail - Online retailers can leverage the availability of the Good Good Good Spring/Summer 2018 collection to offer customers convenient access to these relaxed and stylish garments.