This totally brilliant advert from Australian brand Veet cashes in on the inauguration buzz in an awesome campaign that really made me laugh. Veet is a hair removal cream for ‘sensitive women areas’ which makes their "Goodbye Bush" text one of the best double-meaning taglines I’ve seen in advertising.
Veet isn’t the only big brand producing limited edition products, or simply cashing in on the inauguration through advertising.
For example, Hennessy Cognac released special edition bottles with labels reading "44" to celebrate inauguration the inauguration of the 44th president.
Political Jabs for Beauty
Veet's Cheeky Hair Removal Ad Reads “Good Bye Bush”
Trend Themes
1. Limited Edition Marketing - The trend of creating limited edition products or campaigns to coincide with major events presents an opportunity for companies to generate buzz and increase sales.
2. Cheeky Advertising - The trend of using humor and double-meaning taglines in advertising can effectively capture consumer attention and create a memorable brand image.
3. Political Event Campaigns - The trend of tying marketing campaigns to major political events, such as inaugurations, offers an opportunity for brands to engage with consumers and potentially align themselves with certain values or beliefs.
Industry Implications
1. Personal Care - Companies in the personal care industry, like Veet, can leverage limited edition marketing and cheeky advertising to stand out in a crowded market and appeal to consumers' sense of humor.
2. Alcoholic Beverages - Companies in the alcoholic beverages industry, like Hennessy, can create limited edition products and tie marketing campaigns to major events, such as inaugurations, to generate buzz and appeal to consumers' sense of patriotism and celebration.
3. Advertising and Marketing - The advertising and marketing industry can benefit from understanding and capitalizing on the trends of limited edition marketing, cheeky advertising, and tying campaigns to political events to better serve their clients and create successful campaigns.