The Good As Gold editorial may focus on luxurious gilded fashion designs, but they have been given an edgy twist in at least two ways. The first is the most obvious and involves the dramatic coloring of each still. At once dark and moody, specific hues are accentuated to accentuate different aspects of the ensembles. Secondly, the designs themselves have a bit of a ghetto fabulous feel that is initially lost amongst the ornate setting.
Shot by Ron Contarsy and Seth Karecha of Highmark Studios, the Good As Gold editorial stars model Eva Marie. The blonde beauty was outfitted by stylist Jason Rembert, who gives her a modern goddess look. It was perfected with sleek buns created by hair stylist Naomi Porto and a flawless face by make artist Paul Innes.
Edgily Gilded Editorials
Good As Gold by Ron Contarsy and Seth Karecha Stars Eva Marie
Trend Themes
1. Gilded Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives to traditional gilding techniques for fashion designs.
2. Dark and Moody Coloring - Disruptive innovation opportunity: Create new software or filters that automatically enhance and accentuate specific hues in photographs for a dramatic effect.
3. Ghetto Fabulous Style - Disruptive innovation opportunity: Design high-end fashion collections that incorporate elements of ghetto fabulous style to cater to a wider range of fashion tastes.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Combine luxury and sustainability by experimenting with unconventional materials and techniques in fashion design.
2. Photography - Disruptive innovation opportunity: Develop new technologies or techniques to enhance and manipulate color tones in photographs to create unique visual effects.
3. Beauty and Makeup - Disruptive innovation opportunity: Create makeup products that enhance and highlight specific color tones, complementing the dark and moody aesthetic in photography and fashion.