German streetwear label MCM has unveiled its new 'Golf in the City' collection, which, as its name suggests, offers a range of new golf-inspired styles that are appropriate for wear both on and off the green. Certainly, the boutique brand has been on a roll recently, especially considering the new capsule arrives just a few weeks after MCM's Pride accessories collaboration with designer Everett Williams.
The 'Golf in the City' collection features a wide variety of apparel and accessory items including polo shirts, windbreakers, "skorts," luggage, a ball pouch, and headbands. In addition, many of the pieces in the collection are made from sustainable materials. For example, the new windbreaker is made from recycled polyester, while the capsule's knee-high socks feature organic cotton.
Golf-Inspired German Streetwear
MCM Unveils Its New 'Golf in the City' Collection
Trend Themes
1. Golf-inspired Streetwear - There is an opportunity for sustainable streetwear brands to develop more collections that blend sportswear and trendy aesthetics.
2. Sustainable Apparel Materials - Sustainability is a growing trend, and there is an opportunity for apparel manufacturers to adopt more eco-friendly materials to appeal to conscious consumers.
3. Athleisure Accessories - A new market for athleisure accessories is emerging, and there is an opportunity for designers to create fashionable and functional items for golfers and other sports enthusiasts.
Industry Implications
1. Streetwear - There is an opportunity for streetwear brands to expand their product diversity to cater to different lifestyles and fashion preferences beyond traditional street style.
2. Sustainable Fashion - The growing interest in sustainable fashion presents an opportunity for apparel manufacturers to invest in eco-friendly materials and production processes as a key differentiator.
3. Athletic Accessories - The rise of athleisure fashion is driving demand for functional and stylish athletic accessories, presenting an opportunity for designers to create innovative items for sports enthusiasts and players.