Sahajan debuts Golden Glow Eye Balm, a ghee-based eye balm that softens and minimizes dark circles. Sahajan's Eye Balm is one of the most notable offerings from Canada's top Ayurvedic skincare brand. It's a clinically proven undereye treatment that harnesses the brightening power of ghee. The balm has a rich, smooth texture that effortlessly melts into the skin, delivering visible and long-lasting results.
In a six-week clinical study involving women aged 35 and over, 94% of the participants reported that the balm soothed their skin, 97% experienced less dryness, and 100% agreed that their under eyes felt softer. "Ghee is revered in Ayurveda, renowned for its versatility and efficacy – including its ability to naturally hydrate, soften and smooth the skin," said Sahajan Founder & CEO Lisa Mattam.
Ayurvedic Skincare Expansions
Sahajan Debuts Golden Glow Eye Balm That Minimizes Dark Circles
Trend Themes
1. Ghee-based Skincare Products - Leveraging the natural hydrating and soothing properties of ghee, Ayurvedic skincare products are becoming increasingly popular.
2. Ayurvedic Beauty Innovation - Innovations in Ayurvedic beauty highlight the blend of traditional ingredients with modern skincare benefits.
3. Clinically-proven Natural Treatments - The rise of clinically-proven natural treatments demonstrates the effectiveness of traditional ingredients in modern skincare.
Industry Implications
1. Skincare - The skincare industry is embracing natural ingredients that offer long-lasting benefits.
2. Wellness - Wellness sectors are incorporating Ayurvedic principles to promote holistic health through skincare.
3. Natural Beauty - Natural beauty industry focuses on products that utilize traditional ingredients for effective skin solutions.