When people search gold hair tools on the Internet, they are usually looking for a gold-tinted instrument that will help them style their hair. Good Hair Day, however, takes it to the next level with an opulent line of 70 limited-edition 18-karat stylers that retail for £1,000.
The extravagantly priced product won't break the bank, however, as it is not for sale—Good Hair Day offers it as a prize to people who purchase the more subdued gold hair tools option. All participants need to do is buy one of GHD's traditional gold stylers and search the pack for the golden ticket that will ensure their hair is styled with royal-quality appliances.
Photo Credits: Instagram
Extravagant Gold Hair Tools
This Hair Straightener by Good Hair Day is Covered in 18-Karat Gold
Trend Themes
1. Extravagant Hair Tools - The trend of extravagant hair tools allows for luxury brands to offer high-end, limited-edition products to appeal to a niche market of affluent consumers.
2. Gold Hair Styling - The trend of gold hair styling presents an opportunity for beauty brands to create unique and eye-catching hair tools that stand out in the market.
3. Limited-edition Prizes - The trend of offering limited-edition prizes with purchases enables brands to enhance customer loyalty and create a sense of exclusivity through special rewards.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the disruptive innovation opportunity of creating luxury hair tools that cater to the desire for extravagant and unique styling products.
2. Luxury Goods - The luxury goods industry can leverage the trend of gold hair styling to develop premium, gold-plated hair tools that cater to affluent consumers seeking high-end and opulent experiences.
3. Promotions and Loyalty Programs - The promotions and loyalty programs industry can capitalize on the trend of offering limited-edition prizes with purchases by assisting brands in creating exclusive rewards that enhance customer engagement and loyalty.