In a clear example of the ever fine line between art and advertising, artist Paul Insect recently placed a stack of signed mock Gold bullions detailing the words "if you have me, I was stolen" in strategic places around London to promote his forthcoming exhibition at Lazarides Gallery, Soho. Paul has previously been commissioned by both Adidas and Audi to assist with their advertising.
Implications - Street art has provided inspiration for brands attempting to approach youth in their marketing strategy. As graffiti becomes a widely accepted art form, its fan base increases in extremely large numbers. This essentially results in a niche demographic of consumers who feel as passionately about graffiti as others feel about classic art.
Street Art as Advertising
Artist Places Gold Bullion Throughout London
Trend Themes
1. Street Art Advertising - Brands can collaborate with street artists to create unique and eye-catching advertising campaigns that target niche demographics.
2. Graffiti as Art - As graffiti becomes more widely accepted as an art form, there is an opportunity for businesses to invest in urban art installations and leverage the fan base.
3. Art and Commerce - The line between art and advertising is increasingly blurred, creating new opportunities for artists to monetize their works and for businesses to support and collaborate with artists.
Industry Implications
1. Art Galleries - Art galleries can embrace street art as an emerging art form and showcase works of street artists, creating new revenue streams for both the artists and the galleries themselves.
2. Branding - Brands can leverage street art and collaborate with urban artists to create unique brand experiences and foster brand loyalty among niche demographics.
3. Marketing and Advertising - Marketing and advertising agencies can integrate street art trends and techniques into their campaigns, producing unexpected and impactful creative solutions that resonate with younger consumers.