With the NBA's annual All-Star Weekend happening in February, Nike decided to use the occasion to its advantage to release a pair of all-gold Air Jordan 31s.
The basketball sneakers are incredibly statement-worthy and aren't intended for those who don't like catching a few glances. With brushed-finished metallic gold uppers, the sneakers have a shiny look that makes them look as though they were dipped right into the luxurious material in its liquid form. On the sides of the uppers, Nike's iconic Swoosh logo is included in the same hue and the model's name is included on a intricately designed patch nearby.
The all-gold Air Jordan 31s were available in limited quantities from a pop-up shop in New Orleans that lasted three days.
Celebratory All-Gold Sneakers
These Gold Air Jordan 31s Commemorate All-Star Weekend
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Industry Implications
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