In the midst of the COVID-19 pandemic, GoJava — an office coffee and snack delivery services — has pivoted its business model to accommodate consumers' shifted needs during these uncertain times. Aptly titled GoJava Grocery, the brand now offers next-day home grocery delivery services with stringent safety and sanity measures put in place.
Currently, the service is available to customers in the GTA, and orders received by 4 pm will be delivered the next day. Users can order fresh produce, fresh organic and non-organic meats and seafood, milk, eggs, frozen offerings, prepared meals, deli and cheese, bread, baby and home products.
Plus, GoJava Grocery's wallet-friendly pricing makes it accessible to a range of demographics — the delivery charge is $4.99 for deliveries over $100 and $9.99 for deliveries under $100.
Coffee-Branded Grocery Delivery Expansions
GoJava Introduces a Grocery Delivery Service
Trend Themes
1. Grocery Delivery Services - As consumers' needs shifted amidst the COVID-19 pandemic, there is a growing market for grocery delivery services that can bring fresh produce and household essentials to customers' doors in a timely and safe manner.
2. Office Supply Delivery Pivots - The COVID-19 pandemic has forced businesses to pivot their supply chain models and expand into different service offerings, with office supply delivery services shifting to grocery delivery to accommodate changing customer needs.
3. Affordable Home Meal Delivery - With GoJava's wallet-friendly pricing, there is an opportunity for affordable home meal delivery services that prioritize safety and convenience for customers during pandemic times.
Industry Implications
1. Grocery Industry - As grocery stores adapt to changing consumer needs, there are opportunities to partner with or create delivery services that can bring fresh produce and household essentials to customers' doors in a timely and safe manner.
2. Office Supply Industry - As the demand for office supplies decreases amidst widespread remote working, the industry has an opportunity to pivot to grocery delivery services and create new revenue streams.
3. Meal Delivery Industry - With the rise of home meal delivery services, there is an opportunity to prioritize safety and affordable options for customers during the COVID-19 pandemic and beyond.