The alternative energy product market is continuing to change and evolve to meet the needs of modern consumers, which is evident with new offerings like the GOJAI Organic drinks. The sparkling water refreshments are being launched at the Natural Products Expo West and are formulated with just the right amount of caffeine that's sourced from organic unroasted coffee beans. The drinks will come in three flavor options including Lemon, Orange and Grapefruit, and are all free from sugar, preservatives and even calories.
The GOJAI Organic sparkling water drinks were explained by Founder Lindsay Chambers who said, "Living on a citrus and avocado ranch, I believe in simplicity and that what you put in your body should be the best that nature has to offer. I’m proud to have been able to create a delicious, uplifting beverage using only the cleanest, healthiest ingredients that helped my mom kick her diet soda habit. GOJAI truly is a labor of love and I’m excited to offer this healthy alternative to families everywhere looking for a clean way to drink caffeine."
Crisp Caffeinated Sparkling Waters
The GOJAI Organic Drinks will Come in Three Flavor Options
Trend Themes
1. Organic Caffeinated Beverages - There is an opportunity for companies to create more organic caffeinated beverages that are free of sugar and preservatives like GOJAI's sparkling water.
2. Alternative Energy Products - The alternative energy product market is evolving to create refreshing and healthy beverages like GOJAI's sparkling water drinks.
3. Clean Label Beverages - Consumers are looking for clean label beverages that don't contain artificial ingredients, creating an opportunity for companies to formulate products like GOJAI's sparkling water drinks.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to create more healthy, low-calorie and organic drinks like the GOJAI sparkling water products.
2. Natural Products Industry - The natural products industry is evolving to meet the needs of health-conscious consumers with products like GOJAI's sparkling water drinks.
3. Organic Farming Industry - With the growing demand for organic products, the organic farming industry has an opportunity to provide more organic unroasted coffee beans like the ones used in GOJAI's sparkling water drinks.