Manchester City works together with C.P. Company on the notable Goggle jacket, which is worn by the players as well. The two have signed a multi-year partnership with the Premier League's champions to become the official Style Fashionwear Partner of Manchester City men's first team. The Italian imprint formed the exclusive capsule that is worn by players, staff, and management.
The capsule features the Goggle jacket with co-branded updates, which has been an iconic style since it launched int he 80s. President of C.P. Company Lorenzo Osti speaks about the partnership in a statement, noting "The aesthetic symbolism of the C.P. Company Goggle Jacket has become an icon for football fans, a project where sporting aspiration embraces and keeps its roots alive."
Goggle-Trimmed Technical Jackets
Manchester City and C.P. Company Form Another Goggle Jacket
Trend Themes
1. Co-branded Sportswear - The collaboration between Manchester City and C.P. Company highlights the rising trend of sports teams partnering with fashion brands for co-branded apparel.
2. Heritage-inspired Fashion - C.P. Company's integration of their iconic 1980s Goggle jacket into modern sportswear underscores the growing demand for heritage-inspired fashion pieces.
3. Functional Fashion - The Goggle jacket's technical features and aesthetic appeal reflect the increasing consumer interest in functional yet stylish outerwear.
Industry Implications
1. Sportswear - Partnerships between fashion brands and sports teams are creating unique, branded sportswear collections that cater to both athletes and fans.
2. Luxury Fashion - Collaborations like the one between C.P. Company and Manchester City are bridging the gap between luxury fashion and sports apparel, creating new market opportunities.
3. Athleisure - The blend of technical, sporty elements with high-fashion design in pieces like the Goggle jacket is a key driver in the evolving athleisure market.