GoDaddy is empowering everyday entrepreneurs with its latest campaign that features Canadian Olympic athlete Andre De Grasse. The new campaign highlights how easy it is for small business owners to build and manage an online presence with GoDaddy Websites + Marketing and the ad leverages De Grasse alongside real Canadian small business owners to showcase their success stories.
Anne de Aragon, Vice President and Country Manager of GoDaddy Canada, commented on the new campaign, stating: "This year, it was important for us to showcase real Canadian business owners who have seen success with their websites, and make them the stars of the campaign. With more businesses moving online, especially during these challenging times, we want to highlight how easy and affordable it is for small business owners to create an online presence using GoDaddy Websites + Marketing, to help drive growth for their venture."
Empowering Everyday Entrepreneur Ads
GoDaddy Enlists Canadian Olympic, Andre De Grasse, in New Ad
Trend Themes
1. Empowering Everyday Entrepreneurs - GoDaddy's campaign seeks to empower small business owners by showcasing their success stories and highlighting the ease and affordability of building an online presence.
2. Influencer Marketing - The use of Canadian Olympic athlete Andre De Grasse in the ad demonstrates the effectiveness of influencer marketing in connecting with the target audience.
3. Online Business Growth - The campaign reflects the growing trend of businesses moving online and emphasizes the importance of having a strong online presence for driving growth.
Industry Implications
1. Digital Marketing - Digital marketing agencies can take advantage of the trend by offering services that help small business owners build and optimize their online presence.
2. E-commerce - E-commerce platforms and solutions can tap into the trend by providing user-friendly tools and integrations for small business owners to easily set up online stores.
3. Website Development - Website development companies can capitalize on the trend by offering customizable and affordable website-building options specifically tailored for small businesses.