When the Werner Corporation decided to package vodka in aluminum tubes, GO Wodka was born. GO Wodka comes in delicious flavors including lemon, cranberry and strawberry. There are also "extreme" versions and energy tubes. The tubes fit nicely into pockets and purses--perfect for the drunk on the go.
GO Wodka tubes can easily be closed and keep your hands free on the dance floor. Another benefit of GO Wodka is that it eliminates the worry of someone slipping something into your drink since it's easy to keep it with you at all times. No more babysitting booze for friends in the bathroom!
Artsy Booze Packaging
Wenger Corporation's Go Wodka Turns Aluminum Paint Tubes into Shot Glasses
Trend Themes
1. Portable Booze Packaging - The trend of packaging alcoholic drinks in lightweight and portable form factors to make them more convenient for on-the-go consumption.
2. Innovative Packaging Materials - The trend of using unconventional materials for beverage packaging, such as aluminum tubes, to create a unique and memorable consumer experience.
3. Flavored Alcoholic Beverages - The trend of creating innovative flavors and blends of alcoholic drinks to appeal to a wider audience.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of this trend by developing new products and packaging formats that meet consumer demand for on-the-go convenience and unique packaging experiences.
2. Packaging Industry - The packaging industry can leverage innovative materials and designs to create functional and eye-catching packaging solutions that appeal to brand-conscious consumers.
3. Nightlife Industry - The nightlife industry can capitalize on the trend of portable booze packaging by offering unique cocktail experiences and events that cater to the on-the-go lifestyle of younger consumers.