The Go Local pasta range has been launched by Parfetts in the UK as part of the retailer's expansion of its Italian-inspired food lineup to provide consumers with some low-cost options to enhance their meals. The product range consists of three products including Spaghetti, Fusilli and Penne, which each come in 500-gram price-marked packs for £1.19 each. The pastas come in cases of 12 for the Spaghetti, while the Fusilli and Penne come in cases with six packs and are great for retailers to stock as a way to satisfy demand for accessible food products.
Trading Director Gurms Athwal spoke on the Go Local pasta range saying, "Retail data shows that in 2021/2022, an average of 86g of pasta was consumed per person per week in UK households, making it a mealtime winner. The Go Local dried pasta range provides consumers with the most popular pasta shape varieties and exceptional value through clearly marked pricing while offering retailers significant profit margins."
Private Label Pasta Ranges
The Go Local Pasta Range Has Been Created by Parfetts in the UK
Trend Themes
1. Value-priced Food Options - The emergence of value-priced food options allows consumers to access essential goods without financial strain, increasing the affordability of daily meal preparation.
2. Private Label Expansion - Expanding private label brands enhances retailer control over product offerings, enabling them to cater directly to consumer preferences and optimize profit margins.
3. Convenient Pack Sizes - Innovative packaging solutions with varied pack sizes provide versatility for both individual consumers and bulk purchasers, making it easier for retailers to meet diverse demand.
Industry Implications
1. Grocery Retail - The grocery retail industry can capitalize on consumer interest in affordable, private label products to drive higher customer loyalty and repeat purchases.
2. Food Manufacturing - Food manufacturing benefits from creating versatile product lines that cater to different market segments, facilitating broader distribution and stronger partnerships with retailers.
3. Packaging - The packaging industry can innovate with cost-effective, attractive solutions that enhance the convenience and perceived value of everyday consumer products.