Go LA is an innovative new app, created by the city of Los Angeles as part of a collaboration with Xerox, that makes it easier than ever for you to navigate the large and bustling Californian city.
The app is clearly targeted towards tourists. It essentially functions as a real-time trip planner in that it allows you to explore different options and alternatives, rather than forcing you to take a single and specific route.
Go LA helps you find the bests way to get around Los Angeles regardless of whether your preferred form of transportation is walking, cycling, driving, riding a motorbike or even taking public transit -- including any and all of Los Angeles' different transportation systems. You can also use the app to access Zipcar, Lyft and other on-demand taxi and car rental services.
This app keeps tourists' specific needs in minds and caters to them by offering them alternatives, something the modern-minded urban explorer desires.
Sprawling City Apps
The 'Go LA' App Helps You Navigate the City of Angels
Trend Themes
1. Real-time Trip Planning - The 'Go LA' app's real-time trip planner feature provides users with multiple options and alternatives for navigating the city, disrupting traditional route-planning methods.
2. Multi-modal Transportation - Go LA allows users to seamlessly combine various transportation modes, such as walking, cycling, driving, and public transit, revolutionizing the way people travel within a city.
3. Integration of On-demand Services - The app's integration with services like Zipcar and Lyft provides users with convenient access to different on-demand transportation options, presenting an opportunity to disrupt traditional car rental and taxi services.
Industry Implications
1. Transportation - The 'Go LA' app's real-time trip planning and integration of multiple transportation modes opens up opportunities for innovative solutions in the transportation industry.
2. Tourism - The app's alternative-driven approach and focus on catering to tourists' specific needs presents disruptive innovation opportunities within the tourism industry.
3. Mobile Apps - The 'Go LA' app exemplifies the potential of mobile apps to revolutionize urban exploration and transportation, showcasing the ongoing disruption in the mobile app industry.