The GM 'Dr. EV-il' commercial has been debuted by the automotive brand ahead of the Super Bowl as a reboot of the Austin Powers comedy franchise that will no doubt entertain as it details electric vehicle plans for the future.
The commercial features familiar characters including the namesake Dr. Evil from the Austin Powers films getting back together to reduce their carbon footprint thanks to GM electric vehicles. The commercial highlights the brand's strategy to have 30 electric vehicles available globally by 2025.
The GM 'Dr. EV-il' commercial was touted by Seth Green, who plays Scott Evil, when he explained, "It really does feel like the band that has been playing together for 30 years. Austin Powers' is still one of the most globally recognized things I've done. There is a fan base for it."
Comedic Villain EV Commercials
The GM 'Dr. EV-il' Commercial Reboots a Comedy Franchise
Trend Themes
1. Comedic Villain EV Commercials - Using pop culture references and smart humor to promote sustainable solutions can be a trend in the advertising industry.
2. Rebooting Comedy Franchise - Rebooting classic comedy franchises with a sustainability twist can be a trend in the entertainment industry.
3. 30 Electric Vehicles by 2025 - GM's plan to have 30 electric vehicles available globally by 2025 can be a trend in the automotive industry.
Industry Implications
1. Advertising Industry - Using creative storytelling and humor to promote sustainable solutions can be a disruptive innovation opportunity for advertising agencies.
2. Entertainment Industry - Rebooting classic franchises with a sustainability twist can be a disruptive innovation opportunity for production houses.
3. Automotive Industry - Keeping up with the trend of electric vehicles can be a disruptive innovation opportunity for automakers.