Earlier in the year, Converse partnered with JW Anderson for a co-branded tonal suede collection and the two fashion-forward entities are launching the second collab for 2018 that boasts a pack of toy-inspired glossy shoes. The offerings channel two iconic Chuck Taylor All Star 70 silhouettes and are available in four gradient-rich colorways.
The glossy shoes constitute a capsule that the Converse and JW Anderson chose to dub 'Toy.' The uppers of the sneakers are playfully smooth and lustrous. This, in turn, offers a textured juxtaposition to the laces that are selected to be fuzzy and mismatched.
The Converse x JW Anderson footwear collaboration is subtly branded. The playfully glossy shoes are accented with embossed logos on the side and the heel.
Toy-Inspired Glossy Shoes
The Converse x JW Anderson Collab Boasts a Playful & Nostalgic Aesthetic
Trend Themes
1. Toy-inspired Glossy Shoes - Disruptive Innovation Opportunity: Exploring partnerships between fashion and toy brands to create unique and playful footwear collections.
2. Gradient-rich Colorways - Disruptive Innovation Opportunity: Applying gradient designs to various consumer products, creating visually appealing and eye-catching aesthetics.
3. Mismatched Laces - Disruptive Innovation Opportunity: Introducing unconventional and mismatched accessories as a way to add a playful and unexpected twist to traditional products.
Industry Implications
1. Fashion Retail - Disruptive Innovation Opportunity: Collaborating with diverse brands and industries to create exclusive and limited-edition product lines that cater to niche markets.
2. Footwear Manufacturing - Disruptive Innovation Opportunity: Experimenting with unconventional materials and textures to create unique and attention-grabbing shoe designs.
3. Toy Manufacturing - Disruptive Innovation Opportunity: Collaborating with fashion brands to introduce toy-inspired designs into different product categories, expanding brand presence and market reach.