Glossier's Hero line is expanding with the introduction of two new products that are sure to serve as fan-favorites this winter season. The two new items will join the existing lineup of the Body Hero Daily Oil Wash and the Daily Perfecting Cream.
Now, the line includes an exfoliating bar dubbed the Body Hero Exfoliating Bar and a unique spray-on body oil dubbed the Body Hero Dry-Touch Oil Mist. The exfoliating bath bar stands as a solid scrub that gently rubs away any dead skin cells, revealing smooth and replenished skin. Meanwhile the spray-on mist is a mess-free bottle that's packed with grapeseed, sunflower seed and oat oil.
The two products retail for $14 and $28 USD respectively.
Millennial-Targeted Bath Line Expansions
Glossier's Hero Line Introduced Two New Products
Trend Themes
1. Millennial-focused Bath Line Expansion - Opportunity for other beauty brands to create bath products specifically targeted towards millennials.
2. Exfoliating Bar Trend - Potential for innovative texture, ingredients, or packaging in exfoliating bar products.
3. Spray-on Body Oil Innovation - Room for development of new spray-on body oil formulations that offer unique benefits or application experiences.
Industry Implications
1. Beauty and Personal Care - Opportunity for other beauty and personal care brands to create bath products targeted towards millennials.
2. Skincare - Opportunity for skincare brands to develop innovative exfoliating bar products.
3. Body Oil - Potential for body oil brands to explore new spray-on formulations and packaging designs.