Glossier opened a physical store in Seattle based on a 2019 pop-up in the city, which was located four blocks away from the new location. The online beauty brand is known for its dew-focused products. Its new store features a moss-covered sculpture with sprouting artificial mushrooms to fit its overall aeshetic.
Situated in the Capitol Hill neighbourhood, the 6,200 square foot retail space is four times larger than the brand's former pop-up. Designed by Glossier's in-house team, the Seattle location marks the brand's largest physical store thus far. The brand explains that "Glossier has had the freedom to be experimental with retail in a way that beauty companies so closely tied to brick and mortar haven't" due to its mostly digital presence.
Moss-Covered Pink Beauty Stores
Glossier Opened a Physical Store in Seattle With Pale Pink Accents
Trend Themes
1. Hyper-localized Retail - With the success of Glossier's Seattle store, hyper-localized retail is becoming a trend that allows brands to experiment with unique physical experiences.
2. Indoor Greenery - Glossier's moss-covered Seattle store is a sign of the trend towards incorporating indoor greenery and nature-inspired elements in retail environments.
3. Online-to-offline Retail - Glossier's brick-and-mortar expansion is part of a larger trend in which online-first brands are expanding their footprint into physical retail spaces.
Industry Implications
1. Beauty Industry - Beauty brands are embracing the trend of hyper-localized, experiential retail spaces to provide customers with unique in-store experiences and drive sales.
2. Interior Design Industry - The rise of indoor greenery in retail spaces creates an opportunity for interior designers to incorporate more natural elements into commercial spaces and create unique brand identities.
3. E-commerce Industry - As more online-first brands expand into brick-and-mortar retail spaces, the e-commerce industry has an opportunity to provide support in areas such as logistics, supply chain management, and inventory tracking.