Glossier Haloscope is the latest wonder product from the internet-born cosmetics brand bringing us 'skincare as beauty.' Formulated to hydrate skin as well as illuminate it, Glossier Haloscope is available in two shades (Quartz and Topaz) and is in a solid stick form. The product is applied to the areas one would normally apply highlighter but aims to provide a lighter, more laid back way of achieving this look. Like all Glossier products, Haloscope has been formulated to enrich skin as well as illuminate it.
Glossier Haloscope was playfully teased by the brand ahead of its reveal across social media channels by posting a photo of a glistening fresh batch of Krispy Kreme donuts, making a note that their next product was made with replicating that level of sheen.
Dewy Illuminating Cheek Highlighters
Glossier Haloscope is a Skincare-Inspired Makeup Product
Trend Themes
1. Skincare-inspired Makeup - Opportunity for cosmetics brands to develop products that not only enhance appearance but also nourish and hydrate the skin.
2. Lightweight Highlighter - Potential for the creation of highlighters that provide a more subtle and natural glow, appealing to customers seeking a laid back look.
3. Social Media Teasers - Opportunity for brands to generate buzz and anticipation for their products by strategically teasing them across various social media channels.
Industry Implications
1. Cosmetics - Innovative cosmetic companies can explore the development of skincare-inspired makeup products, marrying beauty enhancement with skincare benefits.
2. Beauty - Beauty industry players can tap into the growing demand for lightweight and natural-looking highlighters that provide a subtle glow.
3. Marketing and Advertising - Marketing and advertising professionals can utilize social media platforms to create buzz and excitement for new product launches through strategic teaser campaigns.