Motivational Climate PSAs

This Al Gore Climate Change Ad Calls on Global World Leaders

This hard-hitting PSA by Al Gore confronts global world leaders to take action against the climate change crisis. The ad features citizens from across the world asking, and even demanding for global world leaders to take action.

The ad features iconic celebrities such Edward Norton and Richard Branson. However, there are many more citizens from across the globe ranging from young children to the elderly. Each clip shows one person stating the need for change in order to combat global warming.

Al Gore's 'Climate Reality Project' is promoted through this ad, which was directed by Hungry Man's Richard Bullock. The powerful two-minute spot was filmed in 13 countries, which creates a power-in-numbers theme and stresses the need for a global movement. While citizens are partaking in community initiatives to save the planet, there is still a need for heavy political involvement.
Trend Themes
1. Climate Change Action - Opportunity for businesses to develop innovative solutions and products that combat climate change crisis.
2. Global Consciousness - Opportunity for businesses to create campaigns and initiatives that raise awareness and engage people in global climate change issues.
3. Powerful Storytelling - Opportunity for businesses to leverage storytelling techniques in their marketing strategies to inspire action and drive change.
Industry Implications
1. Renewable Energy - Disruptive innovation opportunities for businesses in the renewable energy industry to provide sustainable alternatives to fossil fuels.
2. Environmental Advocacy - Opportunities for businesses in the environmental advocacy industry to collaborate with global world leaders and drive policies and actions to combat climate change.
3. Marketing and Advertising - Opportunities for businesses in the marketing and advertising industry to develop impactful campaigns that raise awareness and drive behavior change towards sustainable practices.

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