In celebration of its 50th anniversary, Vans put together a global photography series that utilizes the images captured by professionals from all around the world.
It's motive in doing so is to collect candid examples of its products in action, which it did by asking a total of nine people to lens themselves wearing its footwear and apparel in adventurous settings. The chosen creatives, Chad Chomlack, Chad Huff, Charles Lanceplaine, James North, Jay Meador, Jeff Han, Matt Georges, Nolan Hall and Pete Williams, captured each image with the iPhone 6s Plus -- helping to make the end collection more cohesive in quality.
With its global photography campaign, Vans shows the many different ways that its 2016 'All Weather MTE' collection comes in handy -- however in a way that's more genuine and accessible than traditional marketing techniques.
Product-Promoting Global Photography
Vans Asked Creatives to Lens Examples of Its Products in Use
Trend Themes
1. Global Product Photography - Businesses can leverage global product photography campaigns to showcase products in an authentic and accessible way.
2. User-generated Content - Brands can use user-generated content as a way to showcase their products in a more genuine way and engage with customers.
3. Mobile Photography - Smartphone cameras can be used to create high-quality images, making them a cost-effective option for businesses to consider in their marketing campaigns.
Industry Implications
1. Retail - Retail businesses can use global product photography to showcase their products in use to potential customers, improving conversions and engagement.
2. Marketing - Marketing agencies can incorporate user-generated content into their campaigns to increase engagement and create a sense of community around brands.
3. Smartphone - Smartphone manufacturers can emphasize the capabilities of their cameras for mobile photography and its potential use in business marketing campaigns.