Fast-casual restaurant chain Wendy’s has unveiled its all-new design standard dubbed the 'Global Next Gen,' which includes a range of new in-store design features that are geared toward tech-savvy customers.
Some of the new features include a dedicated pick-up window as well as a signature parking spot for delivery drivers. The idea behind this feature is to reduce drive-thru traffic while making online ordering more efficient for consumers. Another notable new feature is the introduction of a "galley kitchen" that allows for better workflow movement and, in turn, increased employee productivity.
"To accelerate our business and expand our footprint across the globe, we must consistently meet the needs of our customers however they chose to engage with Wendy’s, whether that’s through a digital platform or in the drive-thru," said Todd Penegor, Wendy’s president and CEO, in a statement.
Digital-Oriented Restaurant Redesigns
Wendy's Rolls Out New Design Concept, 'Global Next Gen'
Trend Themes
1. Digital Ordering Systems - Restaurants are redesigning to incorporate digital ordering systems, reducing wait times and enhancing customer convenience.
2. Efficient Workflow Designs - Restaurants are introducing next-generation workflow designs that improve efficiency, productivity, and employee morale.
3. Drive-thru Traffic Management - Restaurants are introducing innovative designs that manage drive-thru traffic, making the process faster, and more efficient for customers.
Industry Implications
1. Fast Food Industry - Fast food chains are redesigning their restaurants to meet the changing demands of customers and stay relevant in a highly competitive industry.
2. Retail Industry - Retailers are adopting digital technologies that enhance the customer experience and increase sales, which restaurants are emulating, leading to a cross-pollination of innovative strategies.
3. Hospitality Industry - The hospitality industry is incorporating advanced technologies and imaginative designs to wow guests and create memorable experiences, which food establishments are adopting to attract customers and retain patrons.