Sprite Limelight is a branded global music program that launched last year. Dedicated to recognizing and uplifting the "rich musical history and legacies across global cultures," the initiative enjoyed success in its first iteration and in 2023, Sprite is launching part two.
Sprite Limelight Season Two begins with a strategic partnership with Ryan Tedder, the three-times Grammy award-winning writer, producer, and lead singer of OneRepublic. As the lead artist for this year's interaction of the global music program, Tedder will provide a central hook and lyric, from which artists Feid, Cassper Nyovest, Lexa, and Lay Zhang will create an original song. It is "one musical starting point, reinterpreted through four unique, creative lenses."
Sprite Limelight Season Two debuted on May 3rd, beginning with a program trailer on YouTube that introduced the artists and provide a glimpse into their song creation journeys.
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Trend Themes
1. Branded Global Music Programs - The success of Sprite Limelight has demonstrated the potential for partnerships between brands and musicians to create engaging and culturally rich experiences for audiences.
2. Strategic Partnerships with Music Industry Influencers - Sprite's collaboration with Grammy award-winning artist Ryan Tedder showcases the potential for brands to expand their reach by partnering with well-known figures in the music industry.
3. Original Music Collaboration with Diverse Artists - Sprite Limelight's approach of creating one starting point for several diverse musicians to reinterpret is an innovative way to showcase the unique creative perspectives of artists from different cultures and backgrounds.
Industry Implications
1. Beverage Industry - By leveraging the power of music, beverage companies like Sprite can create memorable experiences for consumers that go beyond just the product itself.
2. Music Industry - The success of brands like Sprite Limelight showcases the potential for the music industry to expand its revenue streams by partnering with brands to co-create unique experiences for audiences.
3. Marketing and Advertising Industry - Branded music initiatives like Sprite Limelight demonstrate the potential for marketers to create emotionally resonant campaigns that connect with audiences on a deeper level.