Lee and The Brooklyn Circus joined forces for a chic and comfort-focused global fashion capsule that "tells a fresh tale of the American West." The design inspiration for this collection stems from the history of Black cowboys. The garments combine the stylishness of Lee's archival silhouettes with the vision of The Brooklyn Circus in order to "embody the spirit of those who create their own paths."
The global fashion capsule consists of the embroidered Varsity Jacket, the Whizit Zip Bib Overall, the Long Sleeve Graphic Tee, the Whizit Zip Corduroy Top, and Whizit Zip Corduroy Pant. The brands embrace beautiful colorways like Sugar Lilac and Brown Selvedge for this collection. All silhouettes "display the significance of Black culture's influence on the West."
Collaborative Global Fashion Capsules
Lee and The Brooklyn Circus Partner to Tell "A Fresh Tale"
Trend Themes
1. Collaborative Fashion Capsules - Opportunity to create unique collaborations that merge different cultural references and design aesthetics.
2. Inclusive Historical Inspiration - Opportunity to draw inspiration from underrepresented historical narratives and contribute to a more inclusive and diverse fashion industry.
3. Comfort-focused Fashion - Opportunity to prioritize comfort and functionality without sacrificing style in fashion design.
Industry Implications
1. Fashion Design - Opportunity for fashion brands to create unique and inclusive collaborations that reflect diverse cultural references and historical narratives.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to prioritize comfort and functionality in their designs, in addition to style.
3. Fashion Retail - Opportunity for fashion retailers to cater to a more diverse customer base by offering inclusive and culturally-sensitive designs.