Colorful Glittery Sneakers

Vans and Opening Ceremony Revealed the Second 'Glitter Pack' Shoe

Vans and Opening Ceremony have partnered once again, this time to offer consumers a bold glittery sneaker that'll help one shine throughout the winter season.

This sneaker serves as the second iteration of the popular "glitter pack," released earlier this year. The shoes maintain the classic silhouette of the popular Old Skool styling, which features a low top, lace-up that's complete with a rubber sole. The shoes are characteristically defined by their revamped colorway, which is offered in Lavender Pink, Sea Blue and Black Silver variations. The glistening shoes were made a with a premium leather and are dipped in sparkles with an equally glittery rubber sole.

The shoes are available in adult and child sizes, promising fun for the whole family.
Trend Themes
1. Bold Glittery Sneakers - Disruptive innovation opportunity: Develop more bold and eye-catching designs for sneakers using glitter and sparkles.
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3. Family-friendly Footwear - Disruptive innovation opportunity: Create more shoe designs that cater to both adults and children, offering a fun and cohesive style for the whole family.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate bold and glittery designs in the product offerings of fashion retailers to attract customers looking for unique and eye-catching footwear.
2. Children's Footwear - Disruptive innovation opportunity: Develop more stylish and playful shoe options for children, appealing to both kids and parents.
3. High-end Sneaker Brands - Disruptive innovation opportunity: Introduce glittery and sparkly sneaker designs in the high-end sneaker market, offering a luxurious and fashionable alternative to traditional sneakers.

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