Sally Hansen and Crayola are partnering once again, this time offering consumers a line of glittery nail polish that's perfect for the approaching winter season.
Dubbed the Glam Rock collection, this collaborative line offers 13 unique shades that are sure to combat the winter blues. The collaborative nail polish lines previously released have featured pastel and bold shades, making this particular collection a more shimmering departure. Colors offered range from gold to green and feature the same insta-dri formula the nail polish line is known for. Sally Hansen's Global Ambassador, Madeline Poole discussed the new line with Refinery29, stating that the new colors drew inspiration from metallic makeup and fashion that's been popularized this season.
Collaborative Glittery Nail Polish
Sally Hansen and Crayola's Glam Rock Line Features 13 Shades
Trend Themes
1. Glittery Nail Polish Trend - Collaborations between beauty brands and other industries, like Crayola, are creating unique and eye-catching glittery nail polish collections.
2. Winter Nail Polish Trend - As the winter season approaches, consumers are seeking out nail polish collections that offer bold and shimmering shades to combat the winter blues.
3. Metallic Makeup and Fashion Trend - The popularity of metallic makeup and fashion trends this season has inspired beauty brands to create nail polish collections that reflect the shimmer and shine of this trend.
Industry Implications
1. Beauty Industry - The beauty industry is creating opportunities for collaborations with other industries, like Crayola, to develop unique and trendy nail polish collections that appeal to customers.
2. Fashion Industry - The metallic makeup and fashion trend is driving the demand for nail polish collections that reflect the same shimmer and shine, presenting opportunities for collaborations between fashion brands and beauty brands.
3. Cosmetics Industry - The demand for glittery nail polishes and makeup inspired by metallic trends is creating opportunities for cosmetics companies to innovate and create products that cater to this growing trend.