DagWoods — a restaurant that is based in Santa Monica, California — is making glamorous and whimsical strides in the food industry with its glitter pizza. With an array of colors and sparkly properties, the menu item definitely provides a one-of-a-kind photo opportunity for social media influencers.
The glitter pizza's base is "a no-frills, classic Margherita" and the topping boast eye-catching, sparkly and ultra-colorful edible gel. As a result, DagWoods restaurant created a worthy meal to be paired with Unicorn Frappucinos and other fairytale-esque menu items.
The glitter pizza is cleverly named 'Magical AF,' a title that strongly appeals to Millennials and Gen Z. In addition, DagWoods' creation is actively endorsed by celebrities like Holly Madison and Jimmy Kimmel, putting additional emphasis on the well-deserved popularity of such an extravagant culinary creation.
Glitter-Infused Pizza Creations
DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item
Trend Themes
1. Glitter Food - The trend of adding edible glitter or other sparkly toppings to foods expands to other types of dishes and cuisines beyond pizza.
2. Instagrammable Foods - The trend of creating visually stunning, shareable foods that can go viral on social media continues to shape culinary innovation.
3. Celebrity-endorsed Dishes - The trend of celebrities promoting and endorsing certain foods or dishes helps drive interest and popularity for certain restaurants and menu items.
Industry Implications
1. Hospitality - Restaurants, cafes, and other food establishments can capitalize on the trend of creating unique, Instagram-worthy dishes like glitter pizza to drive business and attract customers.
2. Food Manufacturing - Companies that produce or sell edible glitter or other sparkly toppings can expand into the culinary industry by partnering with restaurants or creating DIY glitter food kits for home cooks.
3. Marketing and Advertising - Marketing and advertising firms can study the tactics used by DagWoods and other businesses in creating visually stunning and enticing menu items aimed at drawing in younger demographics.