Giambattista Valli presented its Fall 2018 Ready-to-Wear collection in Paris with elegantly travel-inspired outfits and dreamy glitter masks. The fashion critics paid attention to the 1970s details, the Mongolian-style flip-flops and the mini dresses with thigh-high boots. However, what truly intrigued them were the eight models that carried themselves on the runway with "kaleidoscopic" glitter masks; the look gave a vivid dream-like 70s sparkle to the Fall 2018 RTW collection.
If one was to carefully deconstruct the above-the-neck embellishments, it would become evident that makeup artist Val Garland used a pigmented mixture of colors—including silver, fuchsia and rose gold—to create the glitter mask effect.
Photo Credits: Shutterstock and Yannis Vlamos
Glitter Mask Runway Presentations
Giambattista Valli's Fall 2018 Styles Boast Sparkly Makeup
Trend Themes
1. Sparkly Mask Makeup Trend - The use of vividly colored glitter masks in runway presentations creates an opportunity for makeup companies to innovate on their product offerings.
2. 1970s Revival Trend - The 1970s inspired fashion trends in Giambattista Valli's Fall 2018 collection create an opportunity for fashion companies to revisit and revamp vintage styles.
3. Dream-inspired Style Trend - The dreamy, surreal elements in Giambattista Valli's Fall 2018 collection, such as the glitter masks, create an opportunity for fashion companies to incorporate imaginative and whimsical designs into their future collections.
Industry Implications
1. Makeup Industry - The use of vibrant, statement-making makeup in runway shows presents an opportunity for makeup companies to differentiate their product offerings and experiment with new and bold shades.
2. Fashion Industry - The incorporation of vintage styles and dream-inspired elements in Giambattista Valli's Fall 2018 collection opens up opportunities for fashion companies to incorporate classic designs and imaginative elements into their future collections.
3. Artistic Design Industry - The vibrant and imaginative elements of Giambattista Valli's Fall 2018 collection, including the glitter masks, show an opportunity for artistic design companies to collaborate and push boundaries with fashion and beauty brands.