The Kat Von D Beauty's latest formulation has arrived with its 'Glimmer Veil Lipstick.'
The brand's founder, Kat Von D, said of the new product, "I wouldn’t say metallic and I wouldn’t call it glitter, so that’s why I called it glimmer...it has special flecks that are reflective, and when they’re applied, they lay flat on your lips and really create the most reflective shine."
To get fans excited for this new glimmer veil lipstick, the cult beauty brand has released just one of the line's nine colors -- a royal blue called 'REVERB.' Releasing such a bold color will generate interest with fans of the brand. Kat Von D Beauty is known for its eccentric yet moody take on makeup (think grey, black and green lipsticks). For young consumers looking to express themselves through their look, this finely milled glitter lipstick will be a hit.
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
Trend Themes
1. Glimmer Lipsticks - New glimmer lipsticks are becoming a popular trend in the makeup industry.
2. Reflective Makeup - Reflective makeup is becoming a new trend in the beauty industry, providing new opportunities for innovative formulations.
3. Bold Color Releases - Releasing bold colors is becoming a trend, generating consumer interest and excitement.
Industry Implications
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2. Fashion - The fashion industry is constantly changing, and trendsetters are always looking for new ways to stand out.
3. Beauty Tools - The beauty tool industry is seeing growth as consumers look for innovative ways to apply makeup.