Glenn Martens presents his first instalment as the creative director at Diesel with the unveiling of the Spring/Summer 2022 season. The most standout design point of the capsule is the focus on the brand's natural commitment to denim, bringing forth its expertise on the material.
Martens talks about the capsule, explaining that "We’ve always been an alternative to luxury [...] but that doesn’t mean you can go conceptual, or that you can’t push it." The new range stays true to progression whilst also honors its past, staying true to the 80s predominantly. The intellectual design is a perfect representation of the brand's rich history and sustainable practices. The ultimate goal is to have over half of the brand's denim capsule achieve permanent shelf-life.
Denim-Committed Spring Fashion
Glenn Martens Presents the New Diesel SS22 Collection
Trend Themes
1. Denim-committed Fashion - The trend of fashion brands committing to using sustainable denim in their collections to appeal to conscious consumers.
2. 80s-inspired Design - The trend of incorporating 80s-inspired design elements in fashion collections to appeal to consumers' nostalgia for the era.
3. Conceptual Fashion - The trend of pushing the boundaries of traditional fashion design to create conceptual pieces that appeal to fashion-forward consumers.
Industry Implications
1. Fashion Industry - Fashion brands can disrupt the industry by committing to using sustainable denim and incorporating 80s-inspired designs and conceptual pieces to appeal to conscious and fashion-forward consumers.
2. Sustainability Industry - The sustainability industry can capitalize on the trend of fashion brands committing to using sustainable denim by providing eco-friendly materials, technology, and resources.
3. Marketing Industry - The marketing industry can disrupt the traditional fashion marketing strategies by creating campaigns that highlight fashion brands' focus on sustainability, 80s-inspired designs, and conceptual pieces to appeal to consumers' social and cultural values.