Glenmorangie's Delicious and Wonderful ad spot takes a swift departure from the classic tropes used in Whiskey ads to offer the viewer something a little more whimsical and playful.
The ad, which was shot by famed photographer Miles Aldridge, injects magic into everyday moments, leaving the consumer with a vivid dream-like aesthetic that re-imagines what drinking whiskey feels like. The 60-second ad is also accompanied by a photo campaign, which makes something a little more playful out of common moments. Some of these moments include taking transportation, going on a camping trip, playing the piano, or sharing a drink with a neighbor. The youthful and playful ad spot closes with the tagline 'Delicious and Wonderful'.
Vividly Dreamy Whisky Ads
Glenmorangie's Delicious and Wonderful Ad Spot is Quirky
Trend Themes
1. Whimsical Whiskey Advertising - The Glenmorangie ad spot showcases a departure from traditional whiskey ads, offering a more whimsical and playful approach.
2. Dream-like Beverage Imagery - The ad injects magic into everyday moments, creating a vivid dream-like aesthetic that reimagines the experience of drinking whiskey.
3. Playful Photo Campaigns - The accompanying photo campaign adds a playful twist to ordinary moments, providing a fresh and engaging way to connect with consumers.
Industry Implications
1. Alcohol and Beverage Marketing - Brands can disrupt the alcohol and beverage industry by experimenting with unconventional and whimsical advertising approaches.
2. Photography and Art Direction - There is an opportunity for photographers and art directors to explore dream-like aesthetics and inject magic into advertising campaigns.
3. Creative Advertising Agencies - Advertising agencies can capitalize on the trend by offering clients imaginative photo campaigns that transform ordinary moments into extraordinary experiences.