At-home beauty service Glamsquad allows consumers to conveniently book appointments with its highly trained staff through an easy-to-use app, and now its allowing consumers to access more of the experience themselves with its new hair products.
The hair products were created after Glamsquad conducted surveys amongst its consumers, who described "what they're looking for when they get their hair done." With this, consumers can now gain access to the products that hairstylists would use to achieve the perfect results.
To suit different preferences and styles, Glamsquad offers a wide away of hair products that come in both travel and full-size options, making it easy for consumers to touch up a look on the go or test out products.
Professional-Level Hair Product Lines
Glamsquad Created a Range of Products Based Off Its Research
Trend Themes
1. Personalized Hair Products - Creating personalized hair products based on consumer preferences and needs.
2. Direct-to-consumer Hair Brands - Disrupting the traditional salon experience by offering direct access to professional-grade hair products.
3. Digital Beauty Solutions - Leveraging technology to enhance the at-home beauty experience by providing easy access to professional hair products and services.
Industry Implications
1. Beauty and Personal Care - Opportunity to innovate by offering personalized hair products and direct-to-consumer solutions.
2. E-commerce - Disrupting the beauty industry by providing an online platform for purchasing professional hair products.
3. Mobile Apps - Creating a seamless user experience by developing mobile apps that allow consumers to book beauty services and purchase professional-grade hair products.