Material Girl Editorials

The Glamour Netherlands February 2013 Photoshoot Channels Madonna

Model Nimue Smit is the spitting image of a young Madonna in the Glamour Netherlands February 2013 editorial. Rocking a short tousled hairdo courtesy of hairstylist Irena Ruben as well as thick black brows, shadowed eyes and red lips thanks to makeup artist Suzanne Verbreek, the Dutch beauty could easily switch careers to become a celebrity impersonator.

The Glamour Netherlands February 2013 editorial was lensed by photographer Philip Riches. Heavily influenced by the material girl's '90s style, the wardrobe consists of a lot of lace, black and fingerless gloves. Styled by Renu Kayshap, the looks could easily inspire some of Madonna's own designs for her aptly dubbed Material Girl Collection. If Lourdes Leon didn't have a say, of course.
Trend Themes
1. Nostalgic Fashion - Disruptive innovation opportunity: Create a clothing line that captures the iconic style of past decades, like the '90s-inspired looks in the Glamour Netherlands editorial.
2. Celebrity Impersonation - Disruptive innovation opportunity: Develop a platform or service that connects celebrity look-alikes with opportunities for impersonation gigs and events.
3. Vintage-inspired Beauty - Disruptive innovation opportunity: Launch a makeup line or beauty app that enables users to recreate iconic beauty looks from different eras, such as the Madonna-inspired makeup in the photoshoot.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce innovative materials and designs that bring a modern twist to vintage fashion styles.
2. Entertainment - Disruptive innovation opportunity: Leverage technology, such as deepfake or virtual reality, to enhance the experience of celebrity impersonation for both performers and audiences.
3. Beauty - Disruptive innovation opportunity: Develop augmented reality (AR) beauty tools or virtual try-on platforms that allow users to experiment with iconic makeup looks and purchase the corresponding products.

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