As pickleball gains popularity, brands are racing to provide workout gear for the sport, and Glamorise, a 102-year-old NYC-based bra company, is stepping up to offer size-inclusive sports bras for players of all shapes. Located in NYC's Garment District, Glamorise is a slow-fashion bra company specializing in designing bras that work well for larger breasts. Catering to curvy women, Glamorise bras are available in band sizes 32-46 and cup sizes B-I.
With over a century of experience in creating bras for curvy women, Glamorise has gone from inventing the world's first sports bra, the FreeSwing Tennis Bra in 1975, to designing the ideal bra for pickleball, America's fastest-growing sport.
The Glamorise Custom Control Bra is comfortable and supportive, offering four levels of bounce control for pickleball players at any level through an easy front strap adjustment. Made with breathable, moisture-wicking fabric, Glamorise's adjustable sports bra ensures a comfortable fit and slip-free straps during games.
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Trend Themes
1. Size-inclusive Sports Bras - The rise of inclusive sizing creates an opportunity for brands to design sports bras for athletes of all body types.
2. Athleticwear for Niche Sports - The increasing popularity of niche sports creates opportunities for specialized athleticwear and equipment brands.
3. Customizable Sports Bras - The demand for personalized fit creates a market for customizable sports bras with adjustable features.
Industry Implications
1. Fashion and Apparel - Brands can expand their target market and differentiate themselves by offering inclusive sizing and specialized athleticwear.
2. Sporting Goods - The growing interest in niche sports creates an opportunity for specialized sporting goods brands to design equipment and apparel for these sports.
3. Technology - The use of technology and smart fabrics in sports bras can create innovative products that improve performance and enhance the user experience.