The observer may at first be certain that she's looking at an authentic 1970s photo shoot, but actually Glam Slam by Mariah Jelena is a convincing contemporary replica of a retro editorial. Together, stylist Andrew Zumbo, makeup artist Dylan Senthilan and hair stylist Lyndal Vile worked quite cleverly to dress these girls in stunning flashback fashions.
Sparkling golden gowns with skintight long sleeves are pictured next to high-waisted tapered pants and skirts. Wide-brim hats and chunky colorful earrings and bracelets beautifully complement bright orangey-red lipstick and natural tumbling curls.
While models Emily Thomas and Grace Moore exude a convincing air of vintage vixens, the Schon! #13 feature goes deeper than that. Glam Slam by Mariah Jelena is shot amidst a domestic setting of antique furnishings and fittings and each image is washed with a grainy filter to suggest age.
Scintillating 70s Spreads
Glam Slam by Mariah Jelena Reclaims a Pair of Retro Jewels
Trend Themes
1. Retro Fashion Replicas - There is a growing trend of creating contemporary replicas of retro fashion shoots, providing opportunities for brands to tap into nostalgia and revive iconic styles.
2. Vintage-inspired Styling - The use of antique furnishings, fittings, and grainy filters in photo shoots is gaining popularity, offering opportunities for creative professionals to evoke a sense of nostalgia and timelessness.
3. Bold 70s-inspired Accessories - Chunky colorful earrings, bracelets, and wide-brim hats are making a comeback, presenting opportunities for jewelry and accessory brands to revive and reinterpret iconic 70s styles.
Industry Implications
1. Fashion Photography - Fashion photographers can capitalize on the trend of creating contemporary replicas of retro photo shoots by offering their expertise in capturing the essence of bygone eras while adding a modern twist.
2. Vintage Furniture and Decor - With the increasing demand for antique furnishings and fittings, vintage furniture and decor businesses can capture the market by providing authentic pieces that evoke a sense of nostalgia.
3. Jewelry and Accessories - Jewelry and accessory brands can tap into the trend of bold, 70s-inspired accessories by creating pieces that capture the essence of the era while adding a contemporary flair.