Here's a sneak peek at images from the Givenchy Spring Summer 2012 ad campaign. Italian supermodel Mariacarla Boscono stars in the ads alongside male models Chris Moore and Simone Nobili.
For the upcoming season, designer Ricardo Tisci centered Givenchy's collections -- the men's line, in particular -- on tropical paradise with a glamorous twist. The menswear feature a 'Bird of Paradise' motif and are an interesting take on urban sportswear -- for example, widely pleated printed kilts. Boscono, on the other hand, looks gorgeously fresh and glam in a turquoise sequined top and skirt combo and an all-pink ensemble comprising slick crop pants, a blouse and an elegant vest.
The Givenchy Spring Summer 2012 campaign was photographed by Mert Alas and Marcus Piggott and features hair by Luigi Murenu and makeup by Luigi Murenu.
Exotic Blossoming Fashion
Mariacarla Boscono Stars in the Givenchy Spring Summer 2012 Campaign
Trend Themes
1. Tropical-themed Fashion - There are disruptive innovation opportunities in creating tropical-themed fashion items like apparel, accessories, and footwear.
2. Sequin Embellished Items - This trend presents disruptive innovation opportunities for designers to create sequin embellished items for a glam effect.
3. Pleated Printed Kilts - Pleated printed kilts could be the next big trend in male fashion, presenting disruptive innovation opportunities in the fashion industry for designers to experiment with.
Industry Implications
1. Fashion Industry - The fashion industry can embrace these trends and create new collections and designs for the upcoming season.
2. Photography Industry - There are disruptive innovation opportunities in fashion photography for photographers to explore and showcase designers' new collections.
3. Beauty and Cosmetics Industry - As the campaign features makeup and hair by famous artists, there are disruptive innovation opportunities in the beauty and cosmetics industry to create new products and looks.