Creepy, sensual, sporty and seductive only begin to scratch the surface on the Givenchy FW campaign video. Directed by famed duo Mert & Marcus, the short film marks designer and creative director Ricardo Tischi's 10th year behind the seams of the high fashion brand. Tischi – also known for his social influence in the celebrity world – placed A-list models Candice Swanepoel, Frankie Rayder, Jamie Bochert, Mariacarla Boscono, Alessio Pozzi, Lucas Cantao and Filip Hrivnak in the gothic villa backdrop.
While the casting job is nothing new, it's the storyline that pushes the models to new heights, showcasing their athletic abilities beyond the typical job description of "stand there and look pretty." Throughout the Givenchy FW campaign, the models are seen riding BMX bikes, playing basketball and flipper, as well as jumping rope -- not an easy feat while dressed in the designs of the brand's 2015 collection.
Sporty Couture Campaigns
The Givenchy FW Campaign Features Famous Models on BMX Bikes
Trend Themes
1. Sporty Couture - Opportunity for fashion brands to incorporate athletic elements into their designs.
2. Athletic Models - Chance for modeling agencies to represent models with athletic abilities.
3. Interactive Fashion Campaigns - Potential for fashion brands to create engaging and dynamic campaigns that showcase models' talents.
Industry Implications
1. Fashion - Fashion brands can explore the fusion of sportswear and couture in their collections.
2. Modeling - Modeling agencies can seek out models with athletic abilities to cater to the growing demand for sporty-inspired campaigns.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to create interactive and visually striking campaigns for fashion brands.