Paola Navone is pushing the boundaries of exhibition design with her project at Milan design week which can be categorized as a giveaway exhibition of sorts. Having collected many unique items over the course of many years, the designer has decided to gift them to the general public during the Take It or Leave It exhibition. On display are even some rare prototypes designed by Navone for Alessi. The event was organized in collaboration with New York media company The Slowdown and curator Daniel Rozensztroch.
There is a lottery taking place on three of the days that the giveaway exhibition is on. Visitors can book timed reservations and once they receive a numbered lottery ticket, they will venture into the exhibition, find the item with the corresponding number, and decide whether they are taking it or leaving it.
Giveaway Exhibitions
Paola Navone's Take It or Leave It Exhibition Pushes Boundaries
Trend Themes
1. Giveaway Exhibitions - Exhibition designers can create buzz and generate interest by gifting unique items to visitors.
2. Lottery Reservations - Creating a sense of exclusivity and excitement can drive visitor engagement by offering a limited number of lottery tickets alongside reservation bookings.
3. Collaborative Events - Partnering with media companies and curators can extend the reach of an exhibition and offer unique perspectives and insights to visitors.
Industry Implications
1. Museums and Galleries - Traditionally static exhibitions can benefit from adopting a giveaway or lottery model to incentivize engagement with visitors.
2. Interior Design - Interior designers and manufacturers could utilize giveaway exhibitions to showcase unique and rare prototypes to prospective clients outside conventional sales channels.
3. Media and Entertainment - Media companies can partner with exhibition designers and curators to create unique innovative experiences of giveaways, resonating with audiences and encouraging brand appeal.