The stunning Anja Rubik redefines typical boardwalk attire in this striking Giuseppe Zanotti Spring Summer 2012 ad campaign.
When you think of strolling along the boardwalk, you most likely picture yourself in a sundress, sandals and maybe a cute floppy sun hat, but this Giuseppe Zanotti campaign will surely change your mind. A sharp and stylish black blazer (with nothing underneath, might I add), a pair of straight-leg white trousers and sky-high teal platforms are all you need for a day of sun and surf. Alternatively, you could rock your sexy black one-piece under a blazer with elegant strappy sandals.
Photographed by Inez van Lamsweerde and Vinoodh Matadin, the Giuseppe Zanotti Spring Summer 2012 campaign offers a contemporary-chic -- and welcome -- spin on summertime style.
Contempo-Chic Boardwalk Fashion
Anja Rubik is Striking in Giuseppe Zanotti Spring Summer 2012 Ads
Trend Themes
1. Contempo-chic Fashion - Disruptive innovation opportunities in the fashion industry could involve redefining traditional boardwalk attire by incorporating sharp and stylish elements.
2. Luxury Footwear - Disruptive innovation opportunities in the footwear industry could focus on designing and creating sky-high platforms and elegant strappy sandals for the summer season.
3. Minimalist Advertising Campaigns - Disruptive innovation opportunities in the advertising industry could involve capturing attention with clean and contemporary-chic visuals that offer a fresh take on summer style.
Industry Implications
1. Fashion - The fashion industry can explore new possibilities by redefining boardwalk attire through contemporary and stylish designs.
2. Footwear - The footwear industry can seize opportunities by creating luxury platforms and elegant strappy sandals that enhance summer fashion.
3. Advertising - The advertising industry can embrace disruptive innovation by adopting minimalist campaigns that redefine the traditional perception of summer style.