‘giu giu’ is a playful and beautiful knitwear line designed by Giuliana Leila.
"I found that knitwear is one thing that is woven through different cultures," says Giuliana, and the vibrancy and life she saw in Europe inspired her Fall/Winter 2013 collection. This was her very first collection, and through dedication to her dream, she was able to fund the collection herself. Her hard work paid off, as her sweaters are going to be sold in stores in New York, Los Angeles, San Francisco, Portland and Boston.
She is now on the path of expanding her line and designing a Spring/Summer 2014 collection. It's going to be double the size of her previous one, and so she's created a KickStarter in hopes of raising $25,000 to fund materials, samples, lookbooks, and production.
For Giuliana, sweaters are simple yet nostalgic, which is what inspired her to create an amazing line of knit sweaters.
Crowd-Funded Knitwear Lines
Giuliana Leila is Using Kickstarter to Launch New Giu Giu Line
Trend Themes
1. Crowd-funded Knitwear - Opportunity for designers to utilize crowd-funding platforms to launch and expand knitwear lines.
2. Vibrant Knitwear - Growing demand for colorful and lively knitwear inspired by different cultures.
3. Nostalgic Sweaters - Increasing interest in knit sweaters that evoke a sense of nostalgia and simplicity.
Industry Implications
1. Fashion - Knitwear designers can explore crowd-funding as a disruptive innovation opportunity to fund their collections.
2. E-commerce - Online platforms specializing in vibrant knitwear can leverage the growing demand for unique and culturally inspired designs.
3. Retail - Retailers can tap into the nostalgia trend by stocking knit sweaters that evoke a sense of simplicity and sentimental value.