If you're lacking the motivation to go for a jog, 'Git Fit' for iPhone is an app that will rile your competitive spirit because your exercise stats will be visible to your friends.
The package comes with an 8oz handheld gadget that records your heart rate and communicates it via Bluetooth to your smartphone. Designed by Adam Moller, Git Fit for iPhone allows you to share your athletic data with friends, turning sporting into social media.
Interactive Exercise Apps
'Git Fit' for iPhone Turns Working Out into Social Networking
Trend Themes
1. Social Fitness Apps - Apps that combine working out with social networking to motivate users towards fitness goals.
2. Wearable Fitness Technology - The integration of fitness tracking devices, such as heart rate monitors, into smartphones and other wearables.
3. Gamification of Exercise - The infusion of game-like aspects, such as competition with friends or rewards, into fitness apps and devices.
Industry Implications
1. Fitness Technology - Companies that design and manufacture fitness trackers and workout apps have an opportunity to innovate by integrating social features and gamification into their products.
2. Smartphone Accessories - Accessory manufacturers could create devices that enhance fitness apps, such as heart rate monitors that connect to smartphones via Bluetooth.
3. Social Media - Social media platforms can incorporate fitness features, such as workout tracking and challenges, to engage users in healthy lifestyles and increase user retention.