Customized Shareable Games

The Giphy Arcade Platform Will Allow Users to Create Simple Games

Giphy has announced it will launch a platform that will allow users to create, share and play simple games -- the platform is titled Giphy Arcade. The Giphy Arcade platform is simple to use, allowing almost anyone to create a game within a short period of time. Additionally, games will be available on any device that has a web browser.

Giphy has indicated that presently the platform has 30 different backgrounds and 20 options for music tracks. Desktop users will be able to customize the backgrounds and music in any they see fit. Once a game is created, it can be easily shared by copying the link. Giphy Arcade will also ask users questions relating to their background and music choices as it fine-tunes the platform.
Trend Themes
1. Simple Game Creation - The trend towards simple game creation software will allow non-game developers to create easily digestible but engaging user experiences.
2. Social Sharing - Platforms that incorporate the ability to share created content across social media platforms will continue to see increased usage across various industries.
3. Web-based Gaming - With the rise of inexpensive, high-performance web browsers, the trend towards developing games that can be played directly in a web browser opens up opportunities for new types of online gaming experiences.
Industry Implications
1. Social Media - Social media platforms can leverage this technology to continue to create engaging experiences for their users with simple games that can be shared across platforms.
2. Marketing and Advertising - Companies can use customized games as an innovative way to engage potential customers and differentiate themselves from competitors.
3. Education - Schools and online learning platforms can use web-based games to gamify educational content and create more interactive experiences for students.

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