In a delightfully unexpected collaboration, streetwear brand Off-White has teamed up with Italian home decor maker Ginori 1735 to release a limited-edition collection of fine porcelain products. The partnership sees Off-White infuse a wide range of classic, all-white tableware items with its signature street style aesthetic.
The newly released collection contains a wide range of fine china items, from teapots and dinner plates to coffee cups and serving platters—all of which don black graffiti writing. The actual tableware borrows its design from Ginori 1735’s 'Antico Doccia' collection, which was itself an homage to mid-1700s home decor. No doubt, dressing these ornate porcelain products with loud graffiti makes for a one-of-kind look that successfully clashes late-baroque Florentine design with gritty, urban culture.
"This is a collection for the modern dining room – whether formal in a home, a millennial apartment, or simply a dorm room," said the founder of Off-White, Virgil Abloh,
Grafitti-Inspired Tableware
Off-White Teams Up with Ginori 1735 to Drop Street-Style Fine China
Trend Themes
1. Street-style Home Decor - Opportunity for home decor companies to collaborate with streetwear brands to create edgy and unique home decor products.
2. Graffiti Fine China - Fine china brands can inject modern street-style elements onto their classic designs to target new demographics.
3. Hybrid Design - An opportunity for designers to experiment with combining seemingly opposing styles to create distinctive new products.
Industry Implications
1. Home Decor - Home decor companies can explore collaborations with fashion brands to create new and innovative products for modern living spaces.
2. Fine China - Fine china brands can attract younger consumers by incorporating street-style elements into their traditional designs.
3. Fashion - Fashion brands can expand their offerings by partnering with home decor brands to create unique and trendy home decor products.