The GILT Home division of the online shopping hub is now featuring the work of British street artist Banksy. Banksy has been idolized in the art community for his bold displays within public arenas, often rife with political and social criticism.
The site of Banksy's illustrations makes them difficult to purchase. Even the most avid of art collectors have had difficulty as far as investment goes given his use of buildings, bridges and sidewalks. GILT Home's mass production of over 70 Banksy prints gets around this issue, bringing the best of his previously unobtainable renderings to the public in the form of small canvases.
GILT's artistic direction suggests a new turn for the fashion site. Although known for its classic looks and deals, it is shaping up to be a cultured company with several key interests.
Mass Produced Street Art
The GILT Home Banksy Collection Brings Prints to the Public
Trend Themes
1. Mass-produced Street Art - Companies could explore the opportunity to create more affordable, easily accessible street art prints for the general public.
2. Cultural Brand Reinvention - Companies could explore the opportunity to integrate cultural experiences and artistic offerings in their product or service offerings.
3. Online Art Collecting - Companies could explore the opportunity to leverage e-commerce platforms to collect and trade art outside of traditional auction houses and galleries.
Industry Implications
1. E-commerce - E-commerce companies have an opportunity to provide easier access to previously unobtainable art through digital offerings.
2. Art Market - The art market could integrate e-commerce channels and mass production strategies to increase the accessibility of art to the general public.
3. Fashion - Fashion brands could explore artistic partnerships and ventures to broaden their brand portfolio and tap into diverse target audiences.