The new Gillette commercial series asks a group of celebrity science experts how they think Superman shaves. This particular ad features Bill Nye the Science Guy, the star of an educational TV show from the 90s that explored how different things functioned.
In the commercial, Bill Nye explains that his theory is one of "material science." He decides that, since Superman has perfectly smooth skin, he must grind his beard. By grinding it, the Man of Steel ensures that he doesn't damage his baby-smooth skin.
The commercial series is a brilliant marketing move. To get people interested in Gillette razors, the company has put not just one familiar face to its brand, but several. Other celebrities asked about Superman's shaving regime include Kevin Smith and the Mythbusters duo. Twitter users can even vote on whose theory they enjoy the most, transforming this video campaign into an interactive competition.
Superhero Shaving Commercials
Bill Nye Explains How Superman Shaves in This Gillette Commercial
Trend Themes
1. Interactive Video Campaigns - The use of interactive video campaigns, like Gillette's Superhero Shaving Commercials, can engage customers and increase brand recognition.
2. Celebrity Science Experts - Enlisting the help of celebrity science experts, like Bill Nye, can add credibility and appeal to advertising campaigns.
3. Material Science Theories - Exploring material science theories, like the one used by Bill Nye in the Gillette commercial, can provide unique and interesting angles for marketing.
Industry Implications
1. Personal Care - Companies in the personal care industry can create innovative and engaging marketing campaigns through the use of interactive video content and celebrity endorsements.
2. Entertainment - Using celebrity science experts, like Bill Nye, can revolutionize advertising in the entertainment industry and attract wider audiences.
3. Education - Integrating educational content, like material science theories, into marketing campaigns can appeal to consumers in the education industry.